BOISE, Idaho--(BUSINESS WIRE)--Dynamite Marketing will deliver more than 2,000 pounds of its Super Premium natural dog food to the Idaho Humane Society on March 10 at 10:30 a.m. The donation is valued at $3,000 and is enough to feed the approximately 200 dogs for 125 days.

The gift is the result of Dynamite's Facebook contest, in which Dynamite pledged to donate a pound of natural dog food for every Facebook fan who has signed up since Jan. 1.

In addition, Dynamite will enter the names of all Facebook fans into a drawing, and will donate 200 pounds of natural dog food to the shelter of the winner's choice.

The gift is in keeping with Dynamite's tradition of making charitable donations to motivate sales. Last year, the company offered its top distributors a choice of a personal prize such as a trip to Maui or double the value as a donation to charity. The result was $22,000 in charitable donations.

"People who buy our products are passionate about their animals and about making the world a better place," said Callie Novak, Dynamite vice president. "We attract people who are driven by projects that help animals, improve soil, save lives and make the world a better place. We knew that for many of them, giving to a charity actually would be more of a motivation than a personal prize or special offer."

"We are extremely grateful for the donation, as well as the visibility that the competition has brought to the humane society," said Chris Wiersema, development director at the Idaho Humane Society.

A family-owned business that has specialized in animal nutrition for four generations, Dynamite Marketing makes products for virtually every member of the animal kingdom. It has long developed natural dog food and nutritional supplements for prize-winning working dogs and show dogs across the country.

Dynamite uses only natural ingredients, made in the United States for better quality control. Throughout its history, it has always looked at alternatives to animal by-products, antibiotics, chemical preservatives, fumigants, artificial coloring and other additives that have later caused health problems.

Dynamite products are available through more than 4,000 individual distributors across the country.

Additional information is available at www.DynamiteMarketing.com or by calling 1-800-697-7434. The company is based in Meridian, Idaho.

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